DAILY MENTOR
Analysing Potion Creative's Work: Daily Mentor – A mentorship brand for Davie Fogarty
Brand Strategy
Branding
Website Design
Marketing Collateral
Copywriting
Social Media
OUR ROLE
TEAM
Rachel Ward
Annie Bhardwaj
YEAR
2023
Daily Mentor, in collaboration with Potion Creative, understands the pivotal role of branding in shaping perceptions and fostering growth. With a focus on empowering 8 figures brand owners, Daily Mentor embraces uncertainty as a catalyst for innovation and expansion. By leveraging group coaching, mentorship, and the expertise of Davie Fogarty, founder of The Oodie and the youngest Australian entrepreneur on Shark Tank Australia, Daily Mentor aims to unlock the full potential of its clients' brands.
As a leading branding agency, Potion Creative was tasked with defining the creative opportunity and constructing the brand world for Daily Mentor. Through a comprehensive approach encompassing strategy, brand identity, language, website design, and copywriting, Potion Creative brought Daily Mentor's vision to life. The result is a vibrant and dynamic brand that captures Davie's liveliness, enthusiasm, and vibrancy.
BRAND STORY
At Daily Mentor, we believe that uncertainty and instability can create opportunities for growth and innovation, and we’re here to help 7-8 figure brand owners unlock their full potential. Whether you’re stuck with momentum, or facing growth challenges in an established brand, Daily Mentor is here to help. We provide group coaching and mentorship to help brand owners overcome obstacles, identify opportunities and achieve their goals.
Look, I’ll be honest. I’ve been there. I know what it’s like to work yourself to the bone, to the point of burnout. It’s not pretty. And it’s not something I want other brand owners to go through. That’s why I’m passionate about creating a brand that not only helps entrepreneurs reach their potential but helps them build amazing brands that consumers will love.
DAVIE FOGARTY, FOUNDER DAILY MENTOR
At the heart of Daily Mentor’s approach is the belief that by improving Australian innovation can make a real difference on the business world. Daily Mentor aims to inspire and motivate the next generation of brand owners to make their mark on the world, transforming businesses, and turning challenges into opportunities for growth.
BRAND ILLUSTRATION
During the creation of custom illustrations for Daily Mentor, our focus was on ensuring a visual narrative that seamlessly aligned with the brand’s identity and goals. We carefully considered elements that would reflect Davie’s vision, including the brand’s core values, target audience, and the unique challenges it aimed to address.
Each illustration was thoughtfully crafted to convey not only the brand’s professionalism but also its approachability and commitment to excellence. These custom illustrations were not just images but an integral part of the brand’s storytelling, serving as a visual bridge connecting the brand’s mission with its audience.
