What is a moodboard?

 
Potion Creative Blog Branding What is a Moodboard.jpg
 

I’ve been designing moodboards for as long as I can remember. Whatever type of creative you need, whether it’s a branding project, website or marketing collateral a moodboard will steer your project in the right direction.

So what is a moodboard?

A moodboard is an arrangement of colours, imagery, textures, mock-ups, words, compositions and reference pieces that makes up the thoughts, feelings and look that you want your branding or project to take.

Why is it important for my project?

  • It keeps you and your designer on track: A moodboard acts as the guiding light for your project. It’s a vital step in the process, especially for a branding project. But really any type of project can benefit from a moodboard. Depending on the type of designer you work with, they will create a moodboard for you or collaborate with you. Often I’ll ask my clients to send through inspiration at the start of a project so I can see what good looks like to them. It allows you to be apart of the process and collect a bunch of images that you feel reflect the style and dreams you have for your project.

  • It saves time: Although creating a moodboard can be a time consuming exercise up front, it generally saves time during the ideation and concept phase as both client and designer are on the same page. I will always have my client sign off the moodboard at that early stage before doing any concept work. It allows my client to really understand what they should expect to receive back once the first rounds of work is sent to them.

 
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A moodboard is an arrangement of colours, imagery, textures, mock-ups, words, compositions and reference pieces that makes up the thoughts, feelings and look that you want your branding or project to take.

 

How can I create my own moodboard?

Programs such as Canva are great places to start to create a moodboard. You can also start collecting imagery and content in Pinterest boards. Another great tool is Adobe Spark and you can get started using their free moodboard maker.

Alternatively, even if you don’t want to use any fancy online software you can always print out imagery from the internet and arrange on the wall with blu tac. I often still do this as it’s a nice break from being on the computer and allows me to draw on scrap paper, stick it up, move it around and then reflect on the moodboard before I send it off to my client.

Happy moodboarding!

BrandingRachel WardComment