Frequently Asked Questions

We’ve pooled together a list of the most asked questions from our clients.


How do we begin?

Start by filling out our contact form here. This will give us a little bit of information about your business. We will then organise a call to discuss your branding goals to ensure we are the right fit for you. If everything is all good we will send through a contract and timeline. At this point we require an upfront payment of 50% to book in to our calendar. Potion Creative only takes on a select number of clients each month. This ensures we treat each project with the attention it deserves.

What’s included in a branding package?

We like to package up your branding so you take away a logo suite (colour, black and white, CMYK and RBG options), colour palette, typography, branding elements such as any patterns, illustrations or textures as well as a mini brand guideline plus social media graphics, business cards and a letterhead. For more extensive brands or to further customise we are happy to scope out additional pieces.

Do you offer web design on platforms other than Squarespace?

We absolutely love working on Squarespace but we understand depending on the existing infrastructure in your business that it might be best to stay with what you have. In this instance depending on the platform we can discuss keeping the site there. For example, some eCommerce brands will prefer Shopify.

Why don’t you just design logos?

This is a really common question from our clients. We have definitely just created logos in the past but your logo is just one facet of your brand. If we don’t design the full suite when you start to piece together marketing materials or your website, you will have no clear direction on how to bring that brand to life. We recommend going through our branding package as this will give you clarity to your offering and a suite of assets to be able to put your best foot forward and stand out from your competitors.

What do you design?

Potion Creative produces a variety of work in all kinds of formats; Branding, Digital, Print, Signage just to name a few. Our main offering is Branding and Squarespace Websites then we tailor packages to suit our clients depending on the projects and type of business.

Can you make it pop?

We often get asked by clients to ‘make it pop’. Whilst we understand this general idea we always encourage clients to really articulate what it means to them. In design world, making it pop could mean a range of things depending on the piece of creative. Do you think the font could be bolder? Are you wanting a brighter colour? Could the image be more striking? If we receive this type of feedback we will always clarify with you via a quick call.

Am I able to edit this?

The short answer to this question is no. We use Adobe Software which isn’t commonly accessible to everyone. Whilst we can sometimes give you files that have editable fields, such as a form, the native file will always be something that is required to be designed.

Can I provide my own images?

Ofcourse you can! We are able to work with photography that a client has had professionally taken. It’s worth noting that you must NEVER take imagery from a website or Google without the owners permission. You don’t have the copyright to these images and you could get sued. We have access to a range of stock imagery which we can recommend using and can provide quotes for image sourcing. It’s also worth noting that most images from website are low quality and not suitable for printed collateral.

What makes your pricing competitive?

I have compared my pricing strategy with a variety of businesses and believe I'm competitive within the market. I will say that I’m not the cheapest designer out there but always give my clients quality and value for money. I believe you need to find the right designer for you and your business goals. You need someone who gets you and understands what you’re trying to build. Consider interviewing designers as it shouldn’t always come down to price, you need to find the right fit for you.

What makes you the most reliable and trustworthy person for the job?

I'm an honest and reliable person. I've worked hard to get where I am and I see the benefit of building long lasting relationships with my clients. Feel free to send through an email or let’s jump on a call to have a chat. I’m also available for a Skype meeting.

What do you like most about being a graphic designer?

The best part about my job is doing something that I love and working with clients from all walks of life, across various industries. There's nothing better than seeing my clients happy with the work I've done. I get a true reward from helping people bring their ideas to life visually.

What questions do customers commonly ask and how would you answer them?

I'm always transparent with my clients to ensure they are confident that we can do the job and are clear from the start on the brief. Most clients like to know how long the project will take and what the end cost will be. All of these questions are discussed and outlined at the start of a project.

How did you decide to get into your line of work?

I've always loved creating from a young age, and have worked in the industry as a graphic designer now for roughly 10+ years. Being a creative person just comes naturally to me and I couldn't imagine doing anything different in life. Even when I walk down the street I’m constantly looking at colours, logos, menus and designs. I can’t turn off being creative, it’s just engrained in me.

What is the typical turn-around time for a project?

The turnaround time varies depending on the project, as well as client response times. Once a project is booked in to our schedule we will send through a guideline on timeframe so we are all on the same page. Typically branding projects take about 8 weeks and website projects take about 4 weeks. If you have a specific date in mind it’s best to communicate this upfront so we can either work towards this timeframe or let you know what is realistic in terms of studio capacity at the time. Feel free to call us or pop through an email.

Can you just design a website?

We are happy to just design websites provided you have an existing branding guideline developed. Unfortunately at this stage we won’t take on projects whereby the client just has a logo. We believe we would be doing you a disservice without looking at the full brand strategy. If you currently only have a logo we recommend going through our branding package or we can customise a package to suit you.

What if I have a brand but just need some marketing materials?

This is no problem! We often service clients that already have a killer brand but just need someone to design marketing materials such as social media posts, flyers or brochures. Please reach out to us and we can chat with you about your requirements.

How do you come up with a design?

The initial process is all about a discovery. Once we ascertain if we are the right fit we give you a branding brief to fill in (or a creative brief) so we can understand the full scope of the project. We go through an exploration phase which involves taking your written words about your brand or project and forming ways to bring this to life as visual language. We brainstorm, gather inspiration and create a moodboard will ultimately paves the direction for which we want to take with the brand. We then review with you together and can make any changes. Once the direction for the project is signed off we commence the concept phase.

I have a PDF document that I need changed, will you be able to edit?

This is a very common question we get asked! A PDF (Portable Document Format) is a file format that has captured all the elements of a designed document as an electronic image that you can view, print, or forward. The best way to make changes is to go back to the original (native) design file (Adobe Indesign or Illustrator) make changes and then remake the PDF. Although we can sometimes edit PDFs, it’s not our recommended way of making a change, as the original design file will not have your updated changes and you may not have the correct fonts.

Can this be photoshopped?

This is another one of those questions that’s on a similar wavelength to ‘make it pop’. The simple answer will always be YES but it depends on what you would like done to the actual image itself. Consider what you would like done to the image. We always recommend having a detailed plan with regards to photography. Anything that can be fixed upfront is always the best way to go.

What experience do you have?

I studied graphic design formally when I left high school. I have been in the industry for over 10+ years across a range of different industries such as retail, agency, education and advertising. You can view my LinkedIn page for further details or feel free to contact me via email.

How do you charge for your services?

You can gauge estimations on pricing via my services page. I always provide an estimation to my clients which details the scope of the job, as well as timeframes. For all jobs I require a 50% upfront payment to secure the design work. This can be paid via direct debit or via Paypal.

How can clients save money before you start the work?

This doesn’t just apply for working with me. The best way for a client to save money before working with a graphic designer is to have a very clear brief. Designers need to understand your business, goals and what you expect when receiving the work. Without a clear brief we will be stop starting, meaning we have to come back to you with questions constantly. The hardest type of brief is someone asking for a logo or brand with zero context. I would be wary of designers that don’t send through a creative brief for you to fill out as well—it shows inexperience.

What are the typical things you need to know before you can provide a quote to a customer?

I like to start with initial introductions, generally via email or phone. We will talk about your business in general & the type of project you are looking for. A branding project will have a different set of requirements to a web design project. I will always send through a creative brief so I can understand in greater detail about the project at hand.

What questions should a clients ask to hire a professional graphic designer?

Always ask a lot of questions when choosing the right designer. You can't put a price on your business but everyone does have a budget so you need value, rather than the cheapest service. Remember that the cheapest quote is not always what's right for your business (how much can you risk for your brand not to be right?). Find a designer that's both reasonable in price, but also suitable and relatable to your business. In the end of the day you need to work with this designer so just like a friendship or work colleague you need to get along with them. Typical questions a client can ask; What previous work have you done that is similar to my job? What do you recommend from a design point of view for my project? Do you offer rounds of revisions? If so, how many? How long will this take to create / design? When can I expect to see a first draft? How long do I have to review and make changes? Similarly, your chosen designer should ask you a lot of questions. If they don't I would be wary. A designer needs to take your ideas and translate it visually. Give a clear brief to your designer so they know what you envision and so you always are comfortable that they understand the objective.