Who We Are

Potion is creatively led by Rachel Ward. We craft brands that scale, working hands-on and bringing together a network of specialists for every project. Let’s create something extraordinary together.

FOUNDER & CREATIVE DIRECTOR

Rachel Ward

Rachel Ward Graphic Design Sutherland Shire Sydney Bondi Melbourne Logo Branding Adelaide Marketing Social Media Illustrations

Meet Rach, the creative lead for Potion Creative. With over 15 years in the industry, I've collaborated with diverse brands, such as The Oodie, Best&Less, F45, National Tiles and BMW Australia infusing their stories with meaning and connection. My superpower lies in translating visions into tangible, captivating solutions tailored to business goals and objectives. I thrive on working directly with founders, crafting brand strategies that elevate their businesses to dream-worthy heights. The joy of giving a brand its unique identity, shaping dreams into reality, and creating something truly magical is what fuels my passion beyond aesthetics.

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SENIOR GRAPHIC DESIGNER

Annie Bhardwaj

Annie Graphic Design Sutherland Shire Sydney Bondi Melbourne Logo Branding Adelaide Marketing Social Media Illustrations

Meet Annie, the spirited force at Potion Creative! With bright eyes and an unabashed zest for life, she is ready to dive into each day and project with endless curiosity and a whole lot of passion. Drawing from my background in communication design, I blend daring vision with a touch of elegance to give you solutions that are not just thoughtful but also downright magical.Think of me as your creative confidante, your go-to person for weaving unique identities and breathing life into both print and digital designs. Every project is a canvas, and with our collaborative touch, we'll unveil the limitless potential within each one. Let's go on this journey together, turning ideas into meaningful solutions that resonate and make a lasting impact.

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We take clients on a journey to discover the magic in their brand through creative storytelling, engaging visual solutions and experiences that yield a lasting result to drive consistency across all channels with a little touch of magic.

What We Do

Brand Strategy
Photography
Animation
Brand Identity
Copywriting

Marketing Collateral
Art Direction
Campaigns
Digital Ads
Tone of Voice

Brand Storytelling
Social Media
Logomarks
Graphic Design
Email Newsletters

The logo embodies a dynamic and fluid design, featuring a gracefully curved stroke in the 'n' that imparts a sense of movement and individuality. This unique typographic choice not only serves as the foundation of our brand identity but also symbolis
Every day is a chance to begin again. Our chosen colour palette is empowering, strong, warm and welcoming. Secondary colours add depth, vibrancy and fun.⁣#designers #creatives #potioncreative #wemakebrandsmagical #social #brandidentity #colour #menta